Blue Streak is a name synonymous with the complete range of printing accessories and solutions such as Toners, Toner Cartridges& Spares, Toner Powders, Inks, OPC drums & Photo Glossy Papers. The brand offers a wide range of products under numerous product lines, for a whole host of OEMS. The products offered by the brand meet and exceed design specifications, ensuring top-notch quality and reliable performance. Blue Streak products not only give you cutting edge prints, but also increase the life of your printer.
DRC: WHAT ALL ARE THE RECENT SOLUTION OFFERINGS BY BLUESTREAK?
A.M: Oh!! BlueStreak is offering a plethora of products which includes, new product ranges, toner cartridges, toner powders in three quality variants, alpha, beta and gamme. Apart from this we have introduced a new range of high quality photo glossy paper in a roll form along with the sublimation paper.
DRC: WE ARE MOVING TOWARDS BUILDING A ‘DIGITAL INDIA’, DO YOU THINK IT WILL AFFECT PRINT INDUSTRY?
A.M: See Divya, Digital Media has inevitably affected the print industry, not only in terms of products, but right from the tools, machineries & communication patterns, keeping the technology in mind, we are not in a paperless economy, at least not as of now. There is a good demand for print media even today, books and magazines are still being published, diaries, newspapers, planners all are still in demand. Bills are still printed for customer records. New products require labelling and packaging to be printed. With that, the print industry still keeps growing.
DRC: WHAT ALL TECHNOLOGICAL ADVANCEMENTS ARE INCORPORATED IN THE NEW RANGE OF YOUR PRODUCTS TO FURTHER INTENSIFY THE USERS’ EXPERIENCE?
A.M: No business can run for a long term without changing itself with and according to the technology and BLUESTREAK is not an exception. We have always incorporated world class technologies for the development of our products like importing from the finest of brands from around the world.
We have evolved beautifully in our packaging department. We have an in-house R&D department that keeps a stringent check on the quality of the products. Our research and development team, work in tandem with industry specialists, in developing Blue Streak products and solutions – an expertise that enables us to customize our offering as per your requirements. Each and every part is thoroughly checked before it lands up in the hands of customer. Apart from this BLUESTREAK has now adopted an aggressive marketing strategy that has helped us intensify the user’s experience. We are paying special attention on our after sales services as well.
DRC: HOW IS THE COMPANY POSITIONED CURRENTLY AND WHAT KIND OF MARKET SHARE DO YOU ANTICIPATE IN FUTURE?
A.M: First of all I will like to clear here that I have never been in the race to reach a position in market. I want people to remember BLUESTREAK as a brand that delivers quality, still to satisfy your quench BLUESTREAK has been on a roll from quite a few years now and enjoy a healthy position in market.
DRC: ANY SPECIAL PLANS FOR 2019-2020?
A.M: BLUESTREAK has high plans for coming 2020. We would like to go really deep and explore the unexplored areas of market and this could only happen with an increased sales team, brand presence and building a market strategy that reaches our growing customers.
2019 @ indianrecharger.com