Dear all, Due to unavoidable circumstances we would like to inform that our international exhibition – INDIAN RECHARGER XPO—2020, which was planned to be held on 12/13/14, March, 2020, is postponed. The event has been postponed due to the sudden outbreak of coronovirus in China. The epidemic has caused the Indian government to put certain restrictions on the people coming and going to China. Thus keeping the health and current situation in consideration, we have postponed the event till further notice. Regards INDIAN RECHARGER XPO
TANYA GOEL – FACE BEHIND ARYAN’S INNOVATIVE MARKETING STRATEGIES

TANYA GOEL – FACE BEHIND ARYAN’S INNOVATIVE MARKETING STRATEGIES

Aryan Trade World Pvt. Ltd. is a brand that needs no introduction. Indian Recharger many a times have mentioned about the expertise and zeal they show towards their customers and their work. Though the company is run by two thorough professionals Aryan and Tanya, this article is all about the unsung hero of Aryan’s stupendous success as a brand in the past few years which is none other than, MS. TANYA GOEL, Vice-President of the company.

During Indian Recharger XPO, 2017, I was just scrolling up in the venue, when amidst all I noticed a girl full of life and enthu in the biggest booth booked by any company in that year. I would not lie but my prejudices let me to a conclusion of assuming her to be another baby to be a born with silver spoon in her mouth. But those 15 minutes that I spent with her after formal greetings, proved me wrong.

She turned out to be an excellent astute with enormous knowledge of imaging industry. What astonished me most was her brilliant marketing strategy to lure customers. This made me curious and I really wanted to know more about her. So my curiosity made me a mumbaiya James Bond and after a little investigation, I was nothing but just Impressed. ATW got established in 2010 and since then there have been infinite ups and downs company has gone through. She is an MBA in Marketing and along with that she holds a PG Diploma in Luxury Brand and Art Management. Her passion has landed up her with Business Women of the Year and Young Generation award. Her talent knows no impediments and way she has marked a niche for herself and ATW is just commendable. Few of her innovative marketing strategies that have brought commendable results for ATW are –

  • Aryan Gold scheme
  • Quarterly rebate scheme
  • “It’s raining silver” scheme

ATW’s presence in the nook and corner of India is a result of Tanya’s farsightedness and out of the box marketing tools.  ATW is the national authorized distributor of world renowned brands like TTI, Golden Green and Print King.  Kudos to you Tanya,  from Indian Recharger Team. See you soon in Mumbai on 7th, 8th and 9th March, 2019.

April 2021