JIT ENTERPRISES IS A NEW ENTRANT PROVIDING GENUINE MADE IN INDIA SUPREME QUALITY TONER FOR MULTIPLE PRINTER SERIES.IN A VERY SHORT SPAN OF TIME THE BRAND HAS MANAGED TO MARK A NICHE FOR ITSELF BY PROVIDING BEST QUALITY TONER ALL OVER INDIA. BELOW SHARED ARE FEW EXCERPTS FROM CONVERSATION BETWEEN DIVYA ROY CHOUDHURY, INDIAN RECHARGER SOURCES AND MR. ALOK AGRAWAL (FOUNDER) AND MR. JITENDRA DOSHI (FOUNDER), JIT ENTERPRISES SHARING A LOT ABOUT THE KNOW-HOW OF THE COMPANY WITH UPCOMING PROJECTS AND WHAT THEY HOLD FOR MARKET IN 2020-2021
What all are the recent solutions offerings by JIT Enterprise ?
We provide high quality toner powder for laser printer section and copiers, being less than a year old with single line installed we are currently offering laser toner powder compatible with HP 12A and HP 88A Cartridge. In copier section we deal in toner for Cannon IR series.
How did you conceive JIT Enterprises?
Since long India has been dependent on foreign suppliers for toners. Being an individual from industrial background, I have always strived for obtaining excellence in the area where the market is lagging. I noticed that if not less, more than 60% of Indian toner demand is being catered by the foreign manufacturers and in India there are only a couple of toner manufactures. Keeping this in mind we set up JIT Enterprises by installing a State of Art highly automated and integrated German line for the production of Superior quality OEM compatible toner powder for HP Laser printers and copiers to suppress dependency of India on foreign market.
There are plenty of brands available in Market, offering Toner powder, why should the customer choose JIT Enterprises?
See, there are three things which a customer looks in while using any new product which are Quality, Consistency and Reliability. JIT has aced all the three norms by keeping stringent quality check throughout the process. Indian Customer will be happy to buy MAKE IN INDIA products if we guarantee the above said norms. Also opting for Made In India toner will give them the flexibility of buying as they don’t have to place order for container load, they can very well plan their procurement schedule over the entire year and can utilise their financial resources more effectively. Buying from Indian Manufacturer also give customer a peace of mind about after sales service and complaint resolution.
Any Plan for Increasing the Range of Products in 2020-2021?
As you know that we have installed only one line as of now and our production schedule is jam packed to cater the need of market, giving us very less room for adding new products, however we will install an additional line in the FY 2020-2021, thereby giving us some muscles to flex, with this new line we shall be targeting Samsung, RICOH and Kyocera toner market.
In Such a short span of time, I have noticed the brand getting highlighted a lot are you following an aggressive marketing strategy?
Quality Speaks for itself, although no product in the market will be highlighted without extensive marketing but product will be accepted only if it has quality and consistency. More than marketing I believe that word of mouth plays a bigger role.
We are moving towards building a Digital India. Do you think it will affect Print industry?
There are two sides of every coin; another policy of Government of India promotes MAKE IN INDIA. Print Industry is a vast subject to comment on but speaking for toner industry, in country where more than half of its requirement is cater by imports there is lot of scope for development and space for new players. To promote Indian Products buyer have to stop procuring and selling low quality imported products to achieve short term financial goals and concentrate on giving better quality to market for longer run. We have to adapt to new methods to evolve as rightly said by Charles Darwin “It`s not the strongest species that survive, nor the most intelligent, but the ones most responsive to change”
What all technological advancement are incorporated in the new range of your products to further intensify the user experience?
JIT Enterprises has a state of art Lab with all modern equipment’s and excellent R&D facility, we have been continuously studying the market demand and growing with them by optimising production process and continue to strive for the best. Recently we have trended towards higher levels of automation to promise greater speed and precision of production as well as reduced exposure to human error. New production technology could help overcome the stagnant productivity of recent decades and make way for more value-added activity.
How is the company positioned currently and what kind of market share do you anticipate In the future?
We commissioned our plant in IInd quarter of 2019 with a single installed line and in these 6 months we have grown decently. We have successfully made our mark in toner industry in such a short span of time in and outside Indian boundaries. Taking about future it would be too early to comment on as the field is wide open right from chemical toner to colour toner to nonmagnetic toner, but we are confidante of getting handsome amount of share in the industry.
Any Special Plans for 2020-2021?
Customer satisfaction is the paramount target for us, so in coming year we will like to cement our place in the industry by our quality products. We have certain upcoming expansion plans with which we will set up new targets and achieve them with brilliance.
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