Corona Virus Impact on Printer Consumables Business In India

We all have been cooped up at home during lockdown and the world is changing so that the BC rules business as done BEFORE CORONA / BC will not be effective or rewarding when AC rules will apply in the AFTER CORONA / AC. Are you ready to open when lockdown ends and we all can go back to work in our offices and retail stores?

We in India have done well to control the spread of Corona Virus through extended lockdowns (till today 12 May is Day 49 of lockdown 3.0). It has cost us over 18 lakh crores in  lost output so far but we have the least infections globally @ 51 cases per million population and  only 1.6 deaths per million population . The government is doing its best to boost  economic activity which also needs to be ramped up everywhere and restrictions relaxed even into Red Zones ( which are 130 of 700 districts but account for 70% of GDP ) so that nationally across industries , services including retail and ecommerce the  outlook should be positive and everyone confident that soon all of us will be better off in  YEAR 1 AC which is what NavratrasUgadi and GudiPadwa 2020 maybe known as later on when India is truly shining and again a Vishwa Guru.

I think we are all feeling unnecessarily lost and sad, and blame destiny and politicians maybe even as daily routine and habits are being forced to change. Some suggestions for you to succeed will be to sell solutions to improve productivity and boost profitability in organizations through MPS , compatible cartridges and even online sales of your own brand of toner and inkjet cartridges which is expected to double or even triple in next 12 months . Printer cartridges sales in India may now be only 8 to 10% of total but in next six to twelve months should be 25 to 33% of total and it’s possible that online sales can even reach 500,000 units pm sooner than you expect. Are you ready for that? You need to build your brand to reach the customer and then consistently deliver a high quality product but hopefully at prices  significantly higher than today as you will still be offering them great convenience and huge discount of 50 to 75% less than OEM selling prices to end users . There definitely is no need to sell at 90% lower than OEM PRICES.

You also must enable e-commerce and smartly promote your website which may need to be revamped quickly to make it tick in the new era.  You should try to directly reach actual users in those 5900 tier 2 and tier 3 towns and to tens of thousands of resellers, service engineers and refillers working there. Remember that direct sales is more profitable and sustainable for you as you build a larger base of happy and loyal customers who value your brand and their consistently excellent experience when using the toner and ink cartridges you offer. Online sales prices can be better controlled, products quickly delivered and can be lower priced to end users than what they would buy it at today after your product passesthrough your multi-tier distribution channels where the consumer facing seller makes the most profit.

One major fact is that in today’s market OEM companies’ import 82% of SKU lines imported under HSC 84439959 and the biggest aftermarket player imports only 9% of lines imported through NhavaSheva sea port. 75 importers importing through NhavaSheva port and these 75 importers together still have only 18% of total SKU lines imported into India. That implies that for the vast majority of SKU the poor customer can only buy the exorbitantly priced OEM cartridges. So having a wider range of SKU to be offer to your customers is secret of success. This strategy if properly implemented will enable you to win new customers, get higher profits, and have happier and more loyal customers which will yield higher sales volumes also. You can also expect to get larger market share of your existing customers business volumes by offering a full range of SKU even those where volumes may not be as large as of bestselling SKUS.

“Work From Home” has opened up huge new opportunity for printer consumables due to prevailing Corona Virus driven rules and guidelines for millions of employees across all geographies specially in the large and lucrative and most important Red Zones and this is applicable for all types of businesses. There is demand for low-end inkjet ink tank printers for WFH / home office use ( ink tank multifunction color printers @ Rs 15000 each are generally preferred over the lower end monochrome printers as usually companies pay for it ). This trend is driven by fact that children in all schools and colleges are active with online classes and social distancing reduces their attendance in school substantially. They also will be needing printing facility for studying from hard copy at home, rather than sitting in front of their computers / laptops throughout the day.

Taking some or all the above actions is necessary to offset likely lower revenues if you think its going to be business as usual after lockdown is lifted . Lower demand for printouts due to offices and factories and all service providers and even retail stores having to work staggered timing and with only staff at 25 to 50% for next few months. This will result in losses unless you cut jobs and salaries which will be cruel in the times of Corona pandemic. With work from home becoming widespread and being encouraged by government and companies where possible print outs demand will decline in offices and you need to review your operations and plans. Lower economic activity will also reduce demand for prints (India GDP growth in 2020 best case 1% down from 6%).

In our industry there is no choice and all compatibles will necessarily continue to be MADE IN CHINA. Officially there is NO problem for made in China products, nothing as yet atleast. Consumer perception is widespread and increasing that Made in China products must not be used or promoted but everything including OEM are from CHINA. Local remanufacturing is unviable andrefilling will lose out on fear of outsiders infecting staff and access will be restricted or denied in many many offices and organizations due to Corona Virus.

You must continue to partner with your existing trusted large partners as many changes in China too will affect supply as many small manufacturers will close and many more will demand advance payments and higher prices. We at Print Rite and Prime Success will be happy to help you in all ways possible and will ensure you are successful. We can offer you a full range of high quality products over 20000 SKUs, all competitively priced and with proven acceptance and preference across lakhs of users and customers and for all brands, models and types of laser printers, inkjet printers and plotters and copiers/ mfd devices.

India will quickly recover and even the IMF has forecast that growth in India will be 5% +   in 2021 which is the highest amongst the largest economies globally. So outlook is positive and you need to be ready for being successful in post Corona era.

We wish you all good health and safety during these challenging and changing times. Stay positive, get ready and be happy.

ProDot launches Non-contact Infrared Thermometer

As the whole world is struggling with the global pandemic of COVID 19, nations and individuals stand shoulder to shoulder with each other. In such an uncertain time, it’s become imperative to take care of our family and loved ones.

To promote and provide a medical grade accurate measurement of the body and objects, ProDot launches and markets its Non- Contact Infrared Thermometer that would ensure that a contact-free and a more sanitised experience for your family.  Its thermometer is FDA, CE and RoHS compliant and passes quality checks and tests. Features of the thermometer are as follows:

  • Safer: Provides a contact-less experience from a distance of 3-5cm
  • Faster: Gives a response in less than 1 s of time
  • Memory: Posses 32 memory groups
  • Body temperature: Accurate temperature of the body
  • Liquid temperature: Can accurately measure temperatures of milk, water and other liquids.
  • Automatic standby: Battery Saver, can restart with just a click.
  • Tri-colour Display: Gives three colourdisplay for a range of temperature: normal, low fever and high fever depending upon the temperature.

However, the USP of the ProDot’s Non-contact Infrared Thermometer is that its sensor is from Japan that ensures that the reading permissible error is minimum. It comes at the right time when the thermometers seem to be made mandatory for all societies, offices, factories in the country. They come under the essential services. It’s available at ProDot’s Dealers and Distributors at an offline level and individuals may contact them for the same.

Epson’s First A3 SupertankCartridge-free Printer

The WorkForce ST-C8000 is ideal for businesses in financial, hospitality and real estate markets that require wide-format printing with high-yield and low-cost replacement ink bottles, Epson said.

Epson America, Inc. introduced the WorkForce ST-C8000 A3 colour multifunction Supertank, with enough included ink to print up to 19,500 pages black and 14,800 pages colour.

Epson said the printers are aimed at small businesses, consultants or workgroup environments that demand speed and versatility. The ST-C8000 boasts speeds of up to 25 ISO ppm (black and colour) and offers wide-format prints up to 13? x 19? with copy and scan capabilities up to 11? x 17?. Powered by PrecisionCore Heat-Free Technology, the ST-C8000 is engineered to deliver high-speed, high-quality colour prints with its high-yield ink system and zero-cartridge waste. With fast output speed and crisp details that mirror print-shop quality, the ST-C8000 uses Epson’s pigment-based DURABrite Inks to produce both black-and-white and colour prints to ensure any document, from graphics, charts, financial reports, and more, are sharp and vibrant, Epson added.

“Businesses must be efficient in the way they operate, and this includes implementing technologies that deliver both high ROI and low TCO, and printing technology is no exception,” said Alan Chen, Product Manager, Business Imaging, Epson America, Inc. “By expanding our WorkForce ST-Supertank portfolio from colour to monochrome MFPs, and now an A3 option, not only are we helping businesses cut back on costs associated with replacing and disposing of ink cartridges, we are also opening up new customer-base opportunities for our partners.”

Additional ST-C8000 features include:

High-productivity features – automatic two-sided detection, a 4.3-inch colour touchscreen for easy setup and navigation and hands-free voice-activated printing

Large paper holding capacity – 500-sheet paper capacity with two front trays, plus a rear feed for specialty paper

Advanced wireless and networking capabilities – options to easily print from an iPad, iPhone, Android tablet and smartphone

Key security features and network access control – is equipped with Wi-Fi Protected Access (WPA2) for both wireless and Wi-Fi Direct

The Epson WorkForce ST-C8000 will be available from June exclusively through authorisedBusinessFirstSM resellers.

ProDot Contributes Rs. One Million to PM CARES Fund

New Delhi, 9th April,2020: ProDot, the only Cartridge Manufacturer in India today announced that it has contributed Rs. One Million towards Prime Minister CARES Fund to fight Coronavirus pandemic across the country.ProDot, trademark name under Datalink Industrial Corporation, is the only Make in India Company that manufactures compatible laser toner cartridges and computer accessories like mouse, keyboards etc.

Following the COVID-19 pandemic in India, the Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) was created on 28 March 2020 by the Prime Minister of India, Mr. NarendraModi. The fund will be used for combating, containment and relief efforts against the Coronavirus outbreak and similar pandemic like situations in the future. In India, 5274 people have been affected by Coronovirusand out of these 411 people have been recovered and 149 people have died. Globally, 15,11,104 people have been affected by Coronavirus, out of these 3,28,661 people have recovered and 88,338 people have died.

According to Mr. PramodRajpal, CEO and Founder, Datalink Industrial Corporation, “We tried to do our bit by contributing towards the PM CARES Fund. The tough and long battle against Coronavirus can’t be won without the participation by each and every citizen, therefore, urging and motivating all to contribute anything to something. We wish to motivate others to do their bit.”

Lexmark launches 4 New Work from Home Printers

Lexmark has launched four new smaller, lighter and faster printers targeted at the SMB and working from home markets.

The four new printers are smaller, lighter and faster devices and printers targeted at the SMB and working from home markets and includes three monochrome business-class printers and multifunction products (MFPs), and one small-workgroup colour MFP device.

The new printers are: Lexmark MS331dn (monochrome MFP): offering solid performance and flexible connectivity, the Lexmark MS331dn supports output up to 38 pages per minute and integrated duplexing. The recommended monthly usage is 500 – 5000 pages. The printer has multiple connectivity options and an optional 550-sheet paper tray and offers “full spectrum” security.

Lexmark MS431dn (monochrome MFP) with an output of up to 40 pages per minute, integrated duplex printing a first page as fast 5.9 seconds. The recommended monthly usage is 800 – 8000 pages. It has a 1-GHz dual-core processor and 256 MB of memory. Optional is the 20,000 page Extra High Yield Unison toner.

The Lexmark MX431adn (monochrome MFP) has a print speed of up to 40 pages per minute with integrated duplex printing. The recommended monthly usage is 800 – 8000 pages.  The device has a small footprint measuring just 339 mm high x 411 mm wide and 366 mm deep. The device offers double-side automatic scanning, copying, faxing and touch-screen convenience.

Lexmark CX431adw (colour MFP) has a print speed of up to 24.7 ppm, with integrated duplex printing. The recommended monthly usage is 750 – 5000 pages. The scan function can process up to 90 images per minute.

Lexmark is targeting these devices at the SMB and work from home market. Lexmark sales general manager for the Australia and New Zealand (ANZ) market, Stephen Dubois said “SMB customers are moving away from one centralised printing device in the office to printing from their homes having to add more devices to their fleet.”


Canon Europe announced the launch of the Canon PIXMA TR150 and PIXMA TR150 with battery. These compact models feature versatile wireless connectivity and smartphone control. Canon describes it as perfect for a business on the move with the improved battery and ability to print more pages than before. The Canon PIXMA TR150 with battery encompasses fast and accessible charging through either the AC power adaptor or the bundled USB Type-C cable using a compatible in-car charger, power bank or laptop.

Building on Canon’s heritage for easy-to-use printers, the PIXMA TR150 features a 1.44” mono OLED high-resolution screen, providing real-time ink levels and battery life indication (for PIXMA TR150 with battery) for easy navigation and complete visibility. Unique to this mobile printer, the PIXMA TR150 can store up to five pre-saved custom templates which the user can print directly from the screen without the use of a laptop, PC or smart device, and can quickly produce core documents with speeds of 5.5 ipm for colour and 9 ipm for mono. Fast and functional, the PIXMA TR150 with battery employs quicker charging (2 hours 20 minutes via the AC adapter) and the ability to print up to 330 pages from a single full charge. For enhanced usability, an easy attach-detach battery function ensures no tools are required which is ideal for when working on the go.

The PIXMA TR150 is compatible with iOS and Android, users can print wirelessly via the Canon PRINT app or print from popular cloud services such as Google Drive and Evernote with the PIXMA Cloud Link. For those needing to make copies of documents on the move, Smartphone Copy can be used to easily take photos of documents and send directly to print. Users can also print using Mopria for Android, AirPrint for iOS or Windows 10 Mobile without having to download any additional apps.

Users without a router can simply click the dedicated Wireless Connect button and initiate a 1-to-1 connection with the printer to their smart device.The hybrid ink system facilitates quick delivery of high-quality text and graphics, including last-minute presentations, charts and graphs when on the road. The system boasts a pigment black cartridge for sharp text, and a combined dye based four-colour cartridge (cyan, magenta, yellow and black) to achieve vivid photo prints with up to a 100-year album life. When running low on pigment black, the ‘save black ink’ mode allows for economical printing by reducing the use of black ink, so users are never caught short.

Capable of producing A4 borderless prints and the rear feed able to hold 50 sheets of plain paper, this model is perfect for pop-up shops needing to create vibrant point of sales materials at the touch of a button. The Canon PIXMA TR150 and PIXMA TR150 with battery will go on sale from April 2020.


Jet Technologies which is based out of Mumbai has recently added new printer parts to there product range. Established in 2002 and flourishing under the leadership of Mr. Deepesh Patel, The company offers a wide range of premium products like toner powder, OPC drums, PCR, MR, wiper & doctor blades, recovery lades, airbags and printer spares of laser printers, inkjet printers, dot matrix printers, passbook printers, inkjet plotters etc. to name a few. Apart from this they deal in accessories of almost all the brands like Brother, Kyocera, Canon, HP, Ricoh, Lexmark, Panasonic etc. The company deals under their own brand name Jet Tonner.

The company covers fuser film, lower rollers, fuser assy, maintenance kit, formatter boards, power supply, gears, ADF assy, input and output trays, covers etc for brands like HP, Samsung, Brother, Ricoh, Kyocera, Lexmark, Panasonic etc. for laserjet printers. For inkjet printers they deal in printhead, belt, head/sensor cables, waste pad, pick-up rollers, encoder strip, main boards, power supply for brands like Epson, HP, Canon & Brother. For Dotmatrix spares they provide head, cartridge assy, myler strip, cables, R D assy, logic boards, power supply, panels for brands like Epson, TVSE, WEP, Lipi, Olivette, Wincor etc. For plotters the company deals in timing belt, trailing cables, cutter assy, control panel, encoder strip, disk encoder, service station, main PCA, power supply, hard disk, starwheel assy, carriage PCB, ink supply station, spindle hub kit etc for H.

They have tied up with the best of brands like they have the exclusive distribution rights for CET’s laser printer parts and consumables in India. Now working with three sister companies UV Infotech, Printzone and Infiway Business Systems they have managed to cover the wide range of aftermarket from CISS tanks, toner cartridges, refurbished printers and spares to original inks and OEM toner cartridges along with the lamination machines.


Jayveer Technologies is an upcoming brand which is based out of Ahemdabad and has been quite a name these days for providing premium imaging products. Flourishing under the leadership of Mr. Dharmpal Chudasma, the company deals in array of products ranging from dot matrix spares, plotters, line matrix spares, cartridge spares, inkjet printer spares, laser printer spares, copier, toner cartridge along with second hand and refurbished printer machines. The brand is known to procure the raw material from genuine and reputed companies.

In an interaction with Indian Recharger magazine, Mr. Dharmpal said, “We are new in the business and at this entry stage our only focus is on making our customers happy. Happy customers are the key to successful and established business. We take every possible step to give the best product and utmost satisfaction like we work really hard on our quality control, delivery process and after sales service as well. The market as of now is little sluggish and we are positive that it will bounce back soon.”

The company provides second hand printer machines of different brands like Xerox, Canon, HP, Panasonic, Sharp, Kyocera, Wipro, Konica Minolta, Brother, Samsung, Ricoh, Toshiba etc. Jayveer Technologies has gained the name as they are honest and have transparent business dealings where in making the deal a two way profit.


After successful launching many products in Growlam brand, New Delhi based Greenlam Office Solutions, has recently launched their new brand DIGILAM, offering affordable and premium range of imaging products. They have introduced High Glossy Inkjet photo paper under the brand name Digilam.

Digilam’s high glossy inkjet photopaper can turn your life time memories into superb photographic images, as the product has excellent compatibility with dye and pigment ink. The newly launched photopaper has a smooth glossy surface along with super bright whiteness for perfect color saturation and long lasting. The photopaper will give you the look and feel of a real photograph.

On the launch Mr. Gaurav Khetterpal, Director, said, “I am elated to announce our new baby brand “DIGILAM” which will be more affordable and cater to all the market needs in the future. We have launched High glossy Inkjet Photopaper and already they have a great response in the market. Its tag line “Reliable perfection” is true to its words, a perfect product on which you can rely upon. We are thankful to our customers who always welcome our new product with open arms every time. The prices are much affordable keeping in mind the competition from other brands, and of course better quality. We promise to deliver the best of the products in the near future as well.”

Sad Demise: Indian Recharger deeply mourns the untimely death

Indian Recharger deeply mourns the untimely death of Mr. Nirmal Bhansalim Founder HCR info Consumables.
His expertise, guidance and wisdom will be sorely missed . His absence has created a great void and is a huge loss for after market industry.
Indian Recharger hopes that his soul rest in peace.

LT. Nirmal Bhansali
(Passed away on 4/2/2020)