Jet Technologies is one of the prominent names in Indian imaging after market. Indian Recharger recently got the opportunity to have a word with the owner, Mr. Deepesh Patel, where he put across his views about the changing business strategies in Covid era.
DRC – HOW HAS BEEN THE LAST TWO YEARS FOR JET TECHNOLOGIES, ESPECIALLY THE LOCKDOWN PHASE?
DEEPESH – As they were for the whole nation. In wildest of my dreams I never thought that printing and after market industry will see such sharp decline. But as they say when there is a will there is a way. Work from home and school from home have kept the balls rolling. If we saw a sharp decline in office printing, home printing came around to be the saviour. Printers, inks, toners were earlier supposed to be as office stationery but the Covid-19 adaptations have made printers and printing accessories a must for home as well.
DRC – HOW WELL JET TECHNOLOGIES HAVE ADAPTED TO THE NEW SITUATION?
DEEPESH – We have made a lot of changes in our business structure post Covid pandemic. Things are not as they were earlier. Dealers now ask for longer credit period, which off course we are happy to give as they have stick with us in thick and thin. Earlier we used to huge bulk enquires but now people have become cautious and they are ordering a smaller quantity. So, we have changed our packaging and bought a lot of new smaller packs.
DRC – WHAT ALL ARE THE RECENT SOLUTION OFFERINGS BY JET TECHNOLOGIES?
DEEPESH – We are currently dealing in Laser printers, inkjet printers and Plotters.
DRC – WE WERE ALL MOVING TOWARDS BUILDING A ‘DIGITAL INDIA’, DO YOU THINK COVID PANDEMIC HAS STEAD FAST THE PROCESS?
DEEPESH – See I highly believe that future is a mystery and we should take it as it comes. Did any of us has thought that market would crash so badly. However by saying that I don’t mean that we should not have any planning. I meet a lot of people who ask me about the digital India taking shape which means lesser paper work and Covid has for sure fuelled the process. But with this I also feel that though India is moving towards digitization, there is and will always be need felt for printing. Once the things get normal and India opens up with full attendance the demandfor printing will bounce back. Banks, Schools, organisations are few of the sectors that will always keep stirring the demand related to printing. Moreover the quality that we offer is here to stay and conquer the market.
DRC – ARE YOU PLANNING TO ENHANCE YOUR PRODUCTION CAPACITY IN COMING YEARS?
DEEPESH – Off course, I believe that every new day is a new opportunity to grow. What’s the point of waking up then if we are not able enough to add in the existing performance of the company? As everybody knows that we run two major business units representing our entire product cycle, namely UV Infotech&PrintZone; to serve customers from every possible corner. UV Infotech deals with inks, toner cartridges, photo papers CIS system.
DRC – HOW DO YOU ENSURE QUALITY IN ALL YOUR PRODUCTS? IS THERE ANY IN-HOUSE R&D FACILITY TO ENSURE QUALITY CONTROL AT EVERY STEP?
DEEPESH – Quality is the soul of our products. Be it Jet Technologies or UV InfoTech there has never been nor there will be ever a single compromise in terms of quality. Each and every product have to go through several safety and quality checks by our professional R&D team before reaching out to the customers. Jet Technologies continuously sticks to the business philosophy of “Quality First, Customer Supremacy”, and sincerely wishes to base on the perfect quality, reasonable price and qualified service to cooperate with more knowledgeable people for more brilliant future.
DRC – WHAT’S YOUR TAKE ON THE INCREASING COMPETITION IN THE MARKET?
DEEPESH – Well competition is a sign of growing and lucrative market. No competition no soul in business. Competition is not only about planning the downfall of others; it’s more like learning from your competitors. We are like a big joint family in market and I would like things to remain like that.
DRC – HOW IS THE COMPANY POSITIONED CURRENTLY AND WHAT KIND OF MARKET SHARE DO YOU ANTICIPATE IN FUTURE?
DEEPESH – Jet Technologies as of now is counted as one of the most wanted brand and I wish to take forward this in future as well.